When a business opens in Florida, it will generally either provide a service or sell merchandise. In either case, the intent is usually to operate the business to earn a profit for its owners and to that end they strive to market and promote the business to increase sales and generate that profit. But, what many business owners overlook in their quest for growth is the need to protect and insulate the business from attacks. Such battles can develop internally, which is why governance documents, like operating agreements for LLCs or bylaws and shareholder agreements for corporations, are beneficial. These fights can also come from employees or independent contractors from adjacent to or outside the corporate entity or from competitors or vendors outside the business.
Protecting the brand of a business promotes the growth and development of the business and enhances the possibility for profit that the owners seek. Protecting a business in this regard is not limited to the filing of a trademark application on Sunbiz, for example, but is an operational program as to how the proprietary information of and developed by the business can best be protected. Designing such a program for the business is a service provided by David Steinfeld and the Law Office of David Steinfeld.